FMCG: Fast-Moving Consumer Goods

Fast-Moving Consumer Goods (FMCG) are products that have a high turnover rate, are relatively low in cost, and are consumed regularly by consumers. They include items that are essential or frequently purchased.

FMCG products are typically sold in large volumes with low-profit margins and are commonly distributed through retail stores, supermarkets, and increasingly through e-commerce platforms. They’re also heavily marketed to encourage brand loyalty and repeat purchases.